Service Design for an Area: A Case Study
A talk by Sylvie Daumal
How to reinvent the customer experience in the car parks of a large business center? By redesigning all the touchpoints, from the website to the mobile app, from the signage system to the parking ticket, the project is remodelling the whole area, creating new landmarks and a new language to guide people along their way back and forth.
It’s not frequent for user experience designers to deal with such a subject, but it will probably be more often in the future, since the barrier between digital and physical worlds is blurring, if not disappearing… The presentation will detail all the steps of the project to help UX designers to address such issues in the future.
Sylvie Daumal
Sylvie Daumal has been working in the digital arena for 15 years and as UX manager since 2007. She is currently working for af83, a digital agency in Paris, France. She has previously worked for Duke Razorfish.
Sylvie leads the UX Paris group and actively supports the European Community as EuroIA committee member and UXcam Europe Ambassador. Sylvie also teachies UX design at La Sorbonne University.
Her book, Design d’expérience utilisateur, is the first French-language book to deal with user experience.
