EuroIA 2016
Amsterdam, Sept. 22–24


EuroIA 2016

Amongst Us


The EuroIA summit is Europe’s leading Information Architecture (IA) and User Experience (UX) conference. It is a unique event that brings together veteran Information Architects, experts from diverse fields practising IA, and newcomers to the practice of IA and UX design. It showcases best practices and hands-on results, along with the methods used to get there. It is organised every year in September, in a different European city. EuroIA 2016 Amsterdam will be the 12th edition. Learn more about EuroIA

Our Theme

For EuroIA 2016 we propose a theme called “Connected Things Amongst Us”.

Our work as information architects and UX designers is no longer confined to web pages or even the browser. We design and shape digital solutions for an ever more complex world full of connected things. And we rarely do this from scratch. The contexts are often so complex that we cannot define every detail and aspect of our solution.

We are challenged to architect systems

  • which are ecosystems of connected devices
  • which provide cross-channel user experiences
  • where humans can barely intervene in the cybernetic interplay of sensors, processors and actuators (e.g. in logistics)
  • where algorithms do the job and humans are hired for sub-tasks (e.g in financial or legal services)
  • where businesses and networks drive their power from connectedness
  • for internet of things devices

What role do we information architects play within these realms? With our specific skills and heritage, how can we contribute to them? How do we practice information architecture for connected things? What are the results of work already accomplished in this area, which solutions have proven right and what challenges do we still face?

Finally, what are the cultural and ethical consequences of such complex systems of connected things? It is our responsibility to shape solutions that are not only efficient and helpful but also respect the privacy of individuals and communicate accurately the extent to which people are sharing their data.

At the EuroIA 2016 conference, we will bring together IA & UX practitioners and people from other fields of practice who are all structuring and shaping environments of connected things. The conference will offer a mix of theoretical and practical material, with talks and workshops both for beginners and advanced practitioners. We will be offering a dedicated track for senior information architects.

We hope to see you there!

Join us with your talk or workshop

The Call for Proposals is now open.

Submit a proposal on our theme “Connected Things Amongst Us” or any other topic related to IA, UX Design, Content Strategy and Service Design that is relevant for our current practice. We will accept submissions for both talks and workshops.

Find out everything about submitting a proposal for EuroIA.

Submit a proposal now


Welkom in Amsterdam

EuroIA returns to Amsterdam, the city that in 2008 hosted probably the most successful and definitely the most well-attended of all EuroIA conferences.

EuroIA 2016 will take place at The Renaissance Hotel, in the heart of Amsterdam, within walking distance of the Amsterdam central train station and Amsterdam's main highlights.

The Renaissance Hotel Kattengat 1
Amsterdam, 1012 SZ
The Netherlands
+31 (0)20 621 2223
(link for reservations following soon)

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague... For EuroIA 2016 we return to Amsterdam.
Learn more about EuroIA.

EuroIA is organized by volunteers all around Europe, with three co-chairs, an active committee and over 20 country ambassadors.
Find out who is who at EuroIA

Sponsoring EuroIA

We are looking for sponsors to make EuroIA 2016 a truly great conference.

By sponsoring EuroIA, your company can take advantage of a unique opportunity to reach a broad and highly motivated audience of information architects and user experience professionals.

Interested? Find out more about the different sponsoring options.

EuroIA 2016 is also on twitter, facebook and LinkedIn. For help, ping the co-chairs Sylvie, Koen or Konstantin.