28-30 Sept.
Early bird tickets will be available from late April

EuroIA 2017

Adaptation and designing for change


The EuroIA summit is Europe’s leading Information Architecture (IA) and User Experience (UX) conference. It is a unique event that brings together veteran Information Architects, experts from diverse fields practising IA, and newcomers to the practice of IA and UX design. It showcases best practices and real-world results, along with the methods used to get there. It is organised every year in September, in a different European city. EuroIA 2017, in Stockholm, will be the 13th edition. Learn more about EuroIA

3 Keynotes

Thursday, 28 Sept.

Stephanie Hughes

Friday, 29 Sept.

Luciano Floridi

Saturday, 30 Sept.

Lou Rosenfeld

12 Workshops

20+ Talks


Our Theme

For EuroIA 2017 we chose the theme of “Adaptation and designing for change”.

People adapt to their physical environments all the time, and those physical spaces themselves are constantly being adapted to suit peoples' changing needs.

The same is true for how we interact with information spaces.

At EuroIA 2017, we want to explore this idea of information architecture and adaptation. Both the adaptation of information spaces to peoples' continuously transforming needs, and also the changes we can influence and encourage through our designs.

Let’s not forget our need as professionals to adapt to new information technologies, as well. Our playing field is constantly in flux.

We would love to see submissions related to topics like

  • the relationship between physical architecture and information architecture
  • designing for mixed or augmented realities, and the information they hold
  • the development of resilience and antifragility in what we make
  • responsibility and ethics, and our changing role as designers and architects
  • while we think about change and adaptation, how might we consider sustainability in design?
  • the extension of this topic into organisational change by design, and where we fit in.

We encourage IA & UX practitioners and people from other fields of practice to submit, in order to give us perspective on broader meanings for adaptation and designing for change.

We hope to see you there!


About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00

Sponsoring EuroIA

We are looking for sponsors to make EuroIA 2017 a truly great conference.

By sponsoring EuroIA, your company can take advantage of a unique opportunity to reach a broad and highly motivated audience of information architects and user experience professionals.

Interested? Find out more about the different sponsoring options.


Our sponsors

The following sponsors have already committed to EuroIA 2017:

FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.

User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at)