DIY Service Design - the toolkit
A workshop by Kristel Van Ael, Joannes Vandermeulen and Koen Peters
Are you involved in managing and designing services with a digital core, and struggling with questions like “what are the key principles of service design?” and “How to translate user insights into service concepts?” In this highly interactive workshop you will get answers to these questions and learn the methods and techniques to create an optimal service experience for your customer.
The workshop will balance theory and practice, with roughly equal time devoted to presentations, discussions, and practical exercises. We will work with an illustrative case, allowing you to gain hands-on experience and knowledge. During the workshop, we will be using the workshop material, posters and technique cards from the Service Design toolkit (http://www.servicedesigntoolkit.org/) that Namahn and Design Flanders have developed together.
By participating in this workshop you will:
- Learn about the four central pillars of Service Design: human-centred, co-created, evidenced, holistic;
- Get a full understanding of the Service Design methodology and learn how to conduct a Service Design project;
- Practice (in smaller groups) ideation and co-design techniques such as experience interviews, design challenge, lotus blossom, serious play and user journeys.
Each participant will receive a copy of the Service Design toolkit (value: €65).
Kristel Van Ael
http://www.namahn.com/about/staff/kristel-van-ael
Kristel received an education as product designer. She is specialised in strategic, conceptual and user experience advice for digital products and services. Since 2008 Kristel is managing partner and creative director at Namahn (http://www.namahn.com). Kristel is also a teacher at the University of Antwerp, Department Product Design. Kristel is one of the driving forces behind the Service Design toolkit (http://www.servicedesigntoolkit.org/) used in this workshop.
Joannes Vandermeulen
http://namahn.com/about/staff/joannes-vandermeulen
Joannes is the founding partner of Namahn, a Brussels-based agency for the human-centred design of digital products and services. At Namahn, he’s in charge of business development. He’s a frequent speaker and lecturer at conferences and design schools. Joannes liberally draws ideas from the arts and the sciences. His current interests lie in safety-critical systems, lean UX and social entrepreneurship. His passions outside work include evolutionary biology and yoga.
Koen Peters
http://namahn.com/about/staff/koen-peters
Koen Peters is designer and information architect at Namahn, a Brussels-based human-centered design agency. He is usually working on web and intranet projects for governments, banks, the European Institutions, Sony Europe… He is also the internal coach for a number of Namahn designers, and he organizes the Namahn Intranet Design master class. Koen enjoys discovering cities on a bike, singing Bach’s choral works and building lego constructions together with his three sons.
