Brussels, Belgium 25 – 27 September, 2014
Brussels, 26 – 28 September
A workshop by Eric Reiss
If people cannot use something you make, then you have a serious problem. Usability is the science of ensuring that websites, applications, physical products and even offline services, do what they are supposed to do and that people can succeed with whatever tasks your “stuff” has been designed to help them with.
For me, usability builds on three E’s – Ease, Elegance, Empathy.
This half-day workshop introduces you to an alternative way to cut the usability cake – a method for evaluating and improving products and services that has proven successful with clients, business students, and seasoned usability professionals. And it includes a hands-on way for individuals within a large organization to carry out guerilla-style usability hacks that can be used to show the value of usability to the people in charge of the budgets.
Here’s a quick rundown of the topics we’ll be covering.
Ease of use – the product does what I want it to do. This deals with physical properties. Hence, the interactive elements should be:
Elegance and clarity – the product does what I expect it to do. This deals with psychological properties. Hence, interactive elements should be:
Empathy – understanding and addressing the needs of the users. After all, you can’t practice user-centered or user-driven design if you don’t care about these folks.
Eric Reiss is CEO of the Copenhagen-based FatDUX Group, which designs interactive experiences, both online and off. The company maintains offices throughout Europe and North America.