EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 14:00

What's the Point of IA? It Depends. But Here's a Framework for Finding Out

Dan Ramsden

20 min. talk
The framework is based on two main categories – Designs and People. User centred design rightly focuses us on ‘end-users’. But projects succeed when we’re able to work with other disciplines – sharing initial ideas, building a shared understanding and a ubiquitous language – working from abstract concept through to the audience experience. This framework helps you identify design challenges at different stages in that evolution – and suggests steps to create architecture to underpin that stage.

Medium post by Dan on this topic

In this talk I’ll share a framework for defining the most valuable thing for an IA to focus on at any one of nine stages in a project or product evolution.

The framework is based on two main categories – Designs and People. User centred design rightly focuses us on ‘end-users’. But projects succeed when we’re able to work with other disciplines – sharing initial ideas, building a shared understanding and a ubiquitous language – working from abstract concept through to the audience experience. This framework helps you identify design challenges at different stages in that evolution – and suggests steps to create architecture to underpin that stage.

It’s been designed to help you to consider the people involved at any stage of a project or service. The information architect (or UX designer) can then think about the fidelity, practicality, connectedness and architecture required to deliver the concept or design to the identified people.

One strength of the model rests in it’s ability to help with the understanding, description and decision making during a project, as well as the design of the “finished” architecture of a product or service. It’s a sort of ‘meta’ tool – helping an IA to architect the project as well as the product or service.

It can be used to map the evolution of a concept from the idea stage through to a launched product or service. You can use this framework as a diagnostic to answer the question ‘what’s the most valuable thing the IA should be doing now.’ It helps in project planning, resource planning and heuristic evaluation.

What's the point of information architecture? I’ll tell you. And I’ll show you a framework for planning, developing, describing and deciding on the architecture required to (ultimately) architect and design complex networked systems and services.

 

Dan Ramsden

As Creative Director for UX architecture (UXA) at the BBC, Dan leads a team of IA specialists. He’s responsible for defining the professional practice of UXA at the BBC and ensuring that the organisation is creating information architecture that delivers the best possible experiences to its editors and audiences. Dan has previously worked for agencies and ran a theatre company. He now designs labels, vocabularies, URLs, navigation, strategies and processes. He lives just outside Sheffield (UK) with a wife, a child and a cat called Rosa.

Scheduled on

 
09:00 - 13:00
Workshops
Empathy & Experience
Feelings Not Facts: Creating Empathy with Role Playing Techniques
Lutz Schmitt and Taisia Kann
13:00 - 14:00
Lunch
 
14:00 - 14:20
User research : A love story
Oana Secara
Conducting user research has never been easier: we can have users at our fingertips with just a press of a button. But when was the last time you met with them in their own environment?
What's the Point of IA? It Depends. But Here's a Framework for Finding Out
Dan Ramsden
The framework is based on two main categories – Designs and People. User centred design rightly focuses us on ‘end-users’. But projects succeed when we’re able to work with other disciplines – sharing initial ideas, building a shared understanding and a ubiquitous language – working from abstract concept through to the audience experience. This framework helps you identify design challenges at different stages in that evolution – and suggests steps to create architecture to underpin that stage.
14:30 - 15:15
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Tobii Pro, being a world leader in eye tracking products and services, helps business and science professionals gain valuable insights into human behaviour. Our innovative and high-quality eye tracking solutions capture human behaviour in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli..


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.


Proto.io is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.


Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.


Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.


GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.


Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.


Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.

Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org