20 min. talk
My Amsterdam will provide citizens of Amsterdam with information about the status of their government processes, with pointers to places where they can influence them. It will also build integrated profiles; it’s an IA’s dream!

e-Government
Privacy
Strategy

This year, an online service called Mijn Amsterdam (“My Amsterdam”) will be launched to provide citizens of Amsterdam with up-to-date information about the status of any processes they are undertaking with their local government. The collective statuses create a so-called integrated customer view that will also be used to allow civil servants to make better decisions for individual citizens as well as for the collective population.

The service aims to connect citizens and government, but also to connect many information systems and partial user profiles to created the integrated customer view; many might say it's an Information Architect's dream!

In the process of defining, designing, implementing and evaluating the service, the team — made up from designers & developers, a few civil servants responsible for citizen-facing contacts, and supporters from all over the city — has learned many valuable lessons that they documented as their “other” crucial deliverable.

In this presentation, I want to share some of those lessons that should be interesting for all designers of interactive systems aimed at a wide audience.

Session slides