About Alberta Soranzo

@albertatrebla

A firm believer that there’s always another way to look at a challenge, Alberta Soranzo has been hacking things to make them work better for humans since she was a child. An incorrigible nomad, she’s lived in Italy, California and is now based in London. Recently appointed Director of End-to-End Service Design at Lloyds Banking Group, she is excited about the possibility to make a real impact on the financial outcomes of people by looking after the big picture as well as focusing on the very small things that, she says, ‘matter a lot’. Unafraid of challenging conventions, Alberta puts people at the heart of her design process, and contends that you should always under promise and then over deliver. In her natural habitat she's sitting on the floor surrounded by bits of paper and post-its or standing in front of a whiteboard with a handful of markers. If she's not there, you can find her on Twitter or playing ice hockey at a rink nearby.

About Martina Hodges-Schell

Martina leads the product design and product management practices at Pivotal Labs, London. She helps start-ups and enterprises establish more user-centred, lean and agile product innovation skills. In her practice she focuses on bringing together a balanced team of practitioners with a shared empathy for users, business, technology and design. She facilitates the cultural and organisational change required to collaborate and manage uncertainty more effectively to build better products and services. Martina writes for Elsevier and teaches user-centered design at the University of London.