20 min. talk
In the light of recent advances in neurosciences, let’s gain an understanding of our placemaking abilities and how embodied cognition and deduced reckoning affect how we reason.

Architecture
Experience Strategy
Placemaking

One of the challenges about information everywhere is the ways that we are in contact with it. Let’s take a look at how we process neural information and synthesize it, and in turn how it allow s us to navigate three-dimensional space. Neural systems for navigation and orientation, and neural systems for memory share a common infrastructure. When building an experience system we have to take into account physical and mental navigations. As information architects we talk a lot about sense-making, recent advances in cognitive sciences, however, lead to pay attention to our more recent role of place-makers: creating spaces for things and knowing where things and people are, in real life and virtual spaces. Spatial representations not only help us to memorize, but, in fact, they affect how we reason.

Because infoglut is the next context of our work, as well as that of our users, what tools can help us devise understandable and useful places. Can domain modeling and storytelling help us create sense and space-making bricks for the users.

Among the takeaways of this talk:

• An understanding of our place-making abilities;

• How embodied cognition and deduced reckoning affect these abilities;

• Mapping place-making tools.

Sketch by Nádia Ferreira