What

We are Europe’s leading Information Architecture and User Experience conference. Over the past 10 years, we have broken down cultural barriers, initiated dozens of conferences across Europe, and forged careers. We are proud of our accomplishments, but we know we can achieve even more.

As we look forward to the next decade and reflect on our history and maturity of the disciplines, this year we propose a theme called “The Quality of IA”.

“Eventually everything connects — people, ideas, objects… the quality of the connections is the key to quality.” - Charles Eames