Edinburgh, 26 — 28 September 2013

The Social Sound of the Airport Lounge — Streaming Music in Public Spaces Using IA Principles

In public spaces like coffee bars, elevators or airport lounges there is big chance you'll hear music. Among many other factors, music can contribute in these places to a positive user experience. Question is, what is the right music on a given time and place? Is there such a thing as the perfect track for a crowd? And how do you know?

In order to create a good user experience, we focus during design processes on the thoughts, emotions, and sensations of the user. Music, as an emotional component that contributes to this experience, can enhance the user's experience. As long as what you play makes sense to the user.

In the face of the digital evolution, individuals now have access to an endless stream of music. This changes the traditional concept of a collection, and as a side effect, its organizing principles. It raises the question what exactly is being organized when the collection is infinite and how relevant tracks are pulled out. But this is restricted mainly to individual headphone experience. What if we turn this into a loudspeaker situation and the individuals suddenly become a group with a shared context?

As web experiences become more social and personally relevant, the way in which we organize the physical world that surrounds us might change as well. We can use our digital footprint to (re)order that physical world.

Are we be able to track personal preferences and listening habits in real time and use this data to improve the offline experience for a group in order to create a relevant social experience?

This presentation will discuss a conceptual model for streaming music in public spaces, which is in more general a talk about designing a user experience by showing the right stuff to the right group at any given time and space.

Xander Roozen

Xander Roozen (@Shuggie, Informaat, The Netherlands) is aninformation architect, avid vinyl collector and host forseveral webradio programs.Xander has more than 10 years of experience developingdigital projects, from concept to delivery. Is passionateabout the field of user experience. Worked as aninformation architect for big brand names. Experienced withfacilitating workshops, giving lectures and presentations.Has a lot of practical knowledge about media technologywith a social character. Is fascinated by the way we findwhat we are looking for and remains fascinated bytraditional media like books, movies and music.For more info, please visit: http://about.me/xanderroozen

 

About EuroIA

Over the past nine years, we have broken down cultural barriers, initiated dozens of conferences across Europe, and forged careers. We are proud of our accomplishments, but we know we can achieve even more.

Today, our focus is on breaking down global barriers and sharing information far beyond European borders. This is why our programme now features presentations from the Americas, Asia, and the Pacific Rim.

Yet we remain European. So, what is “Europe”? In terms of geography, we’re east of Greenland, west of Moscow, south of the Artic, and north of the Mediterranean. But the geography is secondary. “Europe” is more a state of mind than an area on a map. But that doesn’t make it less distinct.

Learn. Share. Network. That is what we help you do. And we hope to see you in Edinburgh.

Location and Date

September 26 — 28 2013
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Sheraton Grand Hotel & Spa
1 Festival Square,
Edinburgh,
City of Edinburgh EH3 9SR, United Kingdom

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