ASIS&T;
Since 1937, ASIS&T; has been the society for information professionals leading the search for new and better theories, techniques, and technologies to improve access to information.
Wherever you go in the world, people are different. And so is the way they talk with their hands. Now what if you could operate your TV with gestures? Would it understand you? As a growing number of natural user interfaces come to market, there are new challenges for user experience design, as gesture behavior is presumably influenced by local cultures.
As specialists for culture-specific user experience research, the UX Fellows network wanted to find out which semantic gestures people from various cultures would spontaneously use to control consumer electronics like interactive TV's. We conducted 360 face-to-face interviews with consumer electronics-savvy users in 18 different countries.
The most frequent used gestures and their difficulty were identified for each country and then aggregated to a global view of a gesture map for typical TV functions. The study shows that semantic gesture control for consumer electronics would be embraced by media-savvy users in the global markets. Users find basic gesture operation of CE devices comparably easy.
There is high international commonality for some basic commands already now. A universal sign language seems to be – at least partially – already in place among tech-savvy users throughout the world. It is not possible to cluster markets to geographic regions regarding spontaneously used gestures, though. Even neighboring countries with similar cultural backgrounds differ a lot. Spontaneous ideas for CE gestures are influenced by everyday gestures in the various cultures, but also by technology like touchscreens.
Over the past nine years, we have broken down cultural barriers, initiated dozens of conferences across Europe, and forged careers. We are proud of our accomplishments, but we know we can achieve even more.
Today, our focus is on breaking down global barriers and sharing information far beyond European borders. This is why our programme now features presentations from the Americas, Asia, and the Pacific Rim.
Yet we remain European. So, what is “Europe”? In terms of geography, we’re east of Greenland, west of Moscow, south of the Artic, and north of the Mediterranean. But the geography is secondary. “Europe” is more a state of mind than an area on a map. But that doesn’t make it less distinct.
Learn. Share. Network. That is what we help you do. And we hope to see you in Edinburgh.
September 26 — 28 2013
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ASIS&T;
Since 1937, ASIS&T; has been the society for information professionals leading the search for new and better theories, techniques, and technologies to improve access to information.
Information Architecture Institute
The Information Architecture Institute is a non-profit volunteer organization dedicated to advancing and promoting information architecture. Founded in 2002, the Institute has over 1500 members in 70 countries.
FatDUX - Designing valuable User eXperiences
Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You'll find FatDUX offices and representatives throughout Europe and the Americas.
User Intelligence
User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.
GatherContent
GatherContent is an online tool that helps people to plan, organise, and collaborate on content with their clients and colleagues. It eliminates the headaches brought on by passing documents back and forth, and helps ensure content is delivered on time with deadlines and reminders. You should check everything out with the first 30-days free.
Insight
Insight delivers bespoke communications strategies that include the use of video, conferences, print and other media and acts as a dissemination partner with several European projects. Insight also produces Europe's leading publication focusing on research and innovation, 'Projects' Magazine, which is supported by www.projects.eu.com.