Keynote Speech
Saturday, 30 September 2006, 09:45 - 10:45
Speaker(s)
Peter Morville, Semantic Studio's
Peter Morville is president and founder of Semantic Studios, a leading information architecture, user experience, and findability consultancy. He is widely recognized as a father of the information architecture field, and he serves as a passionate advocate for the critical role that findability plays in defining the user experience.
Peter's latest book, Ambient Findability, explores search, wayfinding, marketing, information interaction, literacy, librarianship, authority, and culture at the crossroads of ubiquitous computing and the Internet. Peter is also co-author (with Louis Rosenfeld) of the best-selling book, Information Architecture for the World Wide Web (over 100,000 copies), named "Best Internet Book of 1998" by Amazon and "The Most Useful Book on Web Design on the Market" by usability guru Jakob Nielsen.
As Chief Executive Officer of Argus Associates (1994-2001), Peter helped build one of the world's most respected information architecture firms, serving clients such as AT&T, Barron's, HP, IBM, L.L.Bean, Microsoft, Procter & Gamble, Vanguard and the Weather Channel. He has also worked with libraries, universities, nonprofits and foundations.
Peter is a founder and past president of the IA Institute and a member of ASIS&T and ALA. Peter served on the Advisory Group charged with revising the ANSI/NISO Z39.19 standard for monolingual controlled vocabularies, and he currently serves on the Editorial Advisory Board of the Encyclopedia of Library and Information Sciences and on the Strategic Advisory Board of Rosenfeld Media.
Peter's work has been featured in many publications including Business Week, The Economist, Fortune, MSNBC, and The Wall Street Journal. He blogs at findability.org.