EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 16:55

Ease of Use / Use of Ease: Redefining User Friendly Design in the Age of Surveillance Capitalism

Jan-Wessel Hovingh

20 min talk
Interfaces, graphic user interfaces in particular, enable ordinary people to use products and services that are so complex only someone with a PhD in Computer Sciences could grasp their inner workings. The fact we do not need a manual to use a device like an iPhone perfectly proves it is possible to design interfaces that are so intuitive, even a child can master it within minutes.

PDF with slides from the talk

Interfaces, graphic user interfaces in particular, enable ordinary people to use products and services that are so complex only someone with a PhD in Computer Sciences could grasp their inner workings. The fact we do not need a manual to use a device like an iPhone perfectly proves it is possible to design interfaces that are so intuitive, even a child can master it within minutes.

By reducing the complexity of a machine to a level an intended user is able to operate it, interfaces reduce friction between user and product and reducing friction has been paramount ever since there were product designers. The easier a product is to use, the happier the user.

However, reducing friction and complexity can cause possible negative side effects of using a digital product. Can you tell by the interface if the product, service or company can be trusted with your personal data? Mishaps on platforms like Yahoo or Ashlee Madison have proved millions are at risk, and we are not just talking websites or apps here. How can you tell what data is being collected and sent to Tesla Headquarters by your Model X? And what about your toothbrush? Or your Nest? Or even your blue tooth dildo?

Designing these interfaces has become a job with an enormous responsibility. A mistake will be replicated 1000’s of times and its consequences will harm and sometimes even end real lives. Interface designers should face the fact their job is a serious one. Designers are the gatekeepers of their end users well being. Using solid principles and inviting real end users to participate and co-design interfaces, services and even business models, it is possible to achieve the greatest goal an interface designer can achieve: to create mutual trust.

 

Jan-Wessel Hovingh

Jan-Wessel Hovingh (1977) is a UX Designer gone rogue. During his Master Study at the Willem de Kooning Academy Rotterdam (NL) he aimed at redefining the role of a UX designer from the perspective of privacy. He developed design patterns for enabling other designers to structure a design process trough the principles of Privacy by Design. He strongly believes interfaces are forms of materialised trust and that designers should enable their end users to fully participate in the design process. Jan-Wessel currently is a lecturer at NHL University of Applied Sciences (NL) and works as a freelance designer and consultant.

Scheduled on

 
16:00 - 16:45
Design Adoption: A Framework to Manage Change-by-Design
Daniele De Cia and Andrea Violante
16:55 - 17:15
Ease of Use / Use of Ease: Redefining User Friendly Design in the Age of Surveillance Capitalism
Jan-Wessel Hovingh
Interfaces, graphic user interfaces in particular, enable ordinary people to use products and services that are so complex only someone with a PhD in Computer Sciences could grasp their inner workings. The fact we do not need a manual to use a device like an iPhone perfectly proves it is possible to design interfaces that are so intuitive, even a child can master it within minutes.
Stay awhile: What Curating Emotion in Physical Spaces Can Tell Us About Designing Digital Ones
Anna Farrell
In physical design, the topic of affordance is always close at hand - it encompasses the cues we pick up from the objects and spaces we encounter that tell us how to use them. A knob means turn; a cord means pull; a handle means 'hold me here'. Affordance is hugely functional, made up of patterns and muscle memory, but tells us little about how a person feels when pulling a cord or turning a knob.
17:30 - 18:15
Keynote
Luciano Floridi ​​
 
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Tobii Pro, being a world leader in eye tracking products and services, helps business and science professionals gain valuable insights into human behaviour. Our innovative and high-quality eye tracking solutions capture human behaviour in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli..


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.


Proto.io is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.


Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.


Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.


GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.


Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.


Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.

Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org