EuroIA
2017
Stockholm,
28-30 Sept.

 

Thursday, 28 Sept. 09:00

Closure Experiences: Adapting and Designing for the End

Joe Macleod

4 h. hands-on workshop
'Time and life can not be halted. Where we make a start, an end will follow. Both have the power to influence our perception of the world as an individual and as a society.

Time and life can not be halted. Where we make a start, an end will follow. Both have the power to influence our perception of the world as an individual and as a society.

Despite this our consumer society overlooks the opportunity that coherent and meaningful ends can bring. Instead we focus on the start of the customer experience. As a result, we are well versed in creating adverts, marketing, and packaging - attracting the consumer to our well considered product or service. In contrast, we overlook the end of that experience.

The Closure Experiences workshop, will introduce you to the theme of designing endings in consumer experiences. The session is broken in to 4 sections, covering some key aspects of the theme. In each section there will be a presentation around the subject matter, followed by a workshop activity within small teams. These will investigate aspects of design that influence the endings of an experience.

The workshop is a fun, energetic and enlightening. Its also comical, dark and exciting. You will never look at a life-cycle with bias eyes again. It will change your thinking.

 

Joe Macleod

Joe Macleod has been working on the issue of Closure Experiences for 15 years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and - soon - a book. His professional career across the leading web, telecoms and carrier companies, leading teams and building products. Most recently as Head of Design at the award-winning digital product studio Ustwo, building a globally recognised team, working with the world’s favourite brands on the most pioneering of products.

Scheduled on

08:30 - 09:00
God morgon... Registration... Coffee... Conversation.
 
09:00 - 13:00
Workshops
Empathy & Experience
Closure Experiences: Adapting and Designing for the End
Joe Macleod
'Time and life can not be halted. Where we make a start, an end will follow. Both have the power to influence our perception of the world as an individual and as a society.
Organisational Change
Changing Blueprints: Designing Services for Changing Organisations​
Vincenzo Di Maria and Claudia Busetto
In service design practice the “blueprint” is not only an arrival point or final deliverable: it condensates the different phases of a user experience, the elements that are part of it and all the activities that are needed to make it work.
Core IA
Introduction to Information Architecture
Donna Spencer
From categorisation to content modelling, this four hour workshop will cover the fundamentals of information architecture. Using lots of real world examples, you will leave with an understanding of both the theory, along with the practical methodologies needed to get started.'
Core IA
Crafting the Discovery Phase: Starting Design Projects Right
Dan Brown
'Whether you call it discovery, strategy, requirements, research, or inception, the first 20% of a design project can make or break it.
13:00 - 14:00
Lunch
 
14:00 - 14:45
Keynote
Stephanie Hughes​
 
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Tobii Pro, being a world leader in eye tracking products and services, helps business and science professionals gain valuable insights into human behaviour. Our innovative and high-quality eye tracking solutions capture human behaviour in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli..


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.


Proto.io is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.


Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.


Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.


GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.


Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.


Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.

Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org