ASIS&T;
Since 1937, ASIS&T; has been the society for information professionals leading the search for new and better theories, techniques, and technologies to improve access to information.
Dinosaurs, Diamonds and Darwin
Our universe and the natural world have had billions of years to evolve, and scientists have been observing, studying and classifying natural history for hundreds if not thousands of years.
So how do you represent this myriad of information to the users in the context of a massive tourist attractions and thriving academic institution? In this lightning talk, Martin Belam will outline how Emblem Digital approached a project to help evolve the information architecture of London’s famous Natural History Museum on the web.
Martin Belam
Martin Belam is the founder of Emblem, a digital consultancy offering user experience design, information architecture and training services. He has spent over a decade building digital and mobile products for brands like the Guardian, Sony, Vodafone and the BBC, and now works with clients in the publishing, media, arts, heritage and culture sectors including Trinity Mirror, Natural History Museum, Arts Council England, Mumsnet, Which? and the Imperial War Museum. Martin helps organise This Is LDNIA, and the annual EuroIA conference, and writes about UX, journalism and digital media at martinbelam.com. He can be found on Twitter as @MartinBelam.
