Saturday, 30 Sept. 14:50
Why Insights Die: 9 Ways Research Insights can't Adapt to Organisations (and How to Keep them Alive)
Alisan Atvur
20 min talk
Design research insights can suffer a short shelf-life if they aren’t designed to survive within an organisation's culture. This observation made Alisan Atvur investigate why some design research deliverables and activities seemed to drive innovation better than others. In this session, Atvur shares real-world examples and scenarios where research deliverables and activities accidentally sabotaged the value of the design research work.
Design research insights can suffer a short shelf-life if they aren’t designed to survive within an organisation's culture. This observation made Alisan Atvur investigate why some design research deliverables and activities seemed to drive innovation better than others. In this session, Atvur shares real-world examples and scenarios where research deliverables and activities accidentally sabotaged the value of the design research work. The presentation concludes with a practical framework for ensuring design research deliverables can survive within the organisation.
Alisan Atvur is a senior user researcher leader at Novo Nordisk A/S, an advisor to the Copenhagen Institute of Neurocreativity, a guest editor of Touchpoint - The Journal of Service Design, and the founder of Atvur+, a boutique design strategy and education firm. His work in design and strategy has influenced products and services that have been used by millions of people in North America, Asia and Europe. Before moving to Copenhagen, Alisan held senior design positions at award-winning firms such as Frog, InReality and Propelland.
About EuroIA
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.
EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
Välkommen in Stockholm
EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.
EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.
Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00
Our sponsors
The following sponsors have already committed to EuroIA 2017:
FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.
User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.
Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.
What are you waiting for? Add your company’s name to this list...
