EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 09:00

Modelling Adaptive Content for Multiple Channels

Noz Urbina

4 h. tutorial
As users are bombarded with words, videos, images, and messages on every screen and device, they go to greater lengths to avoid “noise” on the line. They want only the most relevant content. Therefore, only the most personalised, even context-specific content will get through. However, organisations need to meet these user demands on an ever diversifying array of target devices and channels.

This workshop will help attendees deliver more relevant content, regardless of device or channel.

As users are bombarded with words, videos, images, and messages on every screen and device, they go to greater lengths to avoid “noise” on the line. They want only the most relevant content. Therefore, only the most personalised, even context-specific content will get through. However, organisations need to meet these user demands on an ever diversifying array of target devices and channels.

This workshop features hands-on introductory exercises and templates that will help you model your own content in a scalable, future-proof way.

 

Noz Urbina

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge organisational and user goals. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer at the University of Applied Sciences, Graz, Masters Programme in content strategy.

After 14 years in the content world, he founded his consultancy Urbina Consulting in 2013.

Scheduled on

8:30 - 09:00
God morgon... Registration... Coffee... Conversation.
 
09:00 - 13:00
Workshops
Adaptive Content
Modelling Adaptive Content for Multiple Channels
Noz Urbina
As users are bombarded with words, videos, images, and messages on every screen and device, they go to greater lengths to avoid “noise” on the line. They want only the most relevant content. Therefore, only the most personalised, even context-specific content will get through. However, organisations need to meet these user demands on an ever diversifying array of target devices and channels.
Empathy & Experience
Walking Through Information: Making Sense of Multiple Information Spaces in the Same Place
Alastair Somerville
Physical architectures and digital architectures now interplay in complicated ways that users can find overwhelming. The clarity that designers create in individual products is lost in the criss-crossing of apps, sites, signs, furniture and products that people encounter as they move through their own homes, buildings and cities. How do we, as information architects, recognise such needs and build structures that enable people to understand and adapt in an attention-seeking environment?
Empathy & Experience
Feelings Not Facts: Creating Empathy with Role Playing Techniques
Lutz Schmitt
Experience Design and its research aspects are well defined and can look back on a long scientific tradition. We measure interactions, we observe people, we draw conclusions and finally the product or service will be changed accordingly. This all is valid and valuable, but comes with one flaw: We may learn, what feelings they had, but we still don’t know how it feels to be the user or customer.
Adaptive Content
Rapid Prototyping of Adaptable Digital Places with Container Based Information Architecture
Konstantin Weiss and Koen Peters
Let's build an IA for adaptable and expandable digital places within hours. This workshop teaches the principles and methods of Container Based Information Architecture. It is based on the idea of putting content and interaction into containers, out of which digital places like websites or apps are built. The containers can be reordered, reappear, or adjust their appearance and function based on the place's context.
13:00 - 14:00
Lunch
 
14:00 - 14:45
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.


Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.


Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.


Proto.io is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.


InUse Experience is a leading service Design and User Experience agency based in Sweden and the USA. Creators of Impact Mapping & organiser of the From Business to Buttons conference.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org