EuroIA
2017
Stockholm,
28-30 Sept.
Early bird tickets will be available from late April

 

Thursday, 28 Sept. 17:55

Friend or Foe: The Importance of Perception in Designing for Organisational Change

Clément Génin

8 min. lightning talk
When organisations decide to undergo a change, they often redesign their information space. The idea is to make the change visible to the people within the organisation, and to facilitate this change. If the user makes the effort to modify their habits, they are rewarded with an environment that fits the new system and makes them efficient. In reality, a redesign that is meant to drive a change might also produce the opposite effect.

When organisations decide to undergo a change, they often redesign their information space. The idea is to make the change visible to the people within the organisation, and to facilitate this change. If the user makes the effort to modify their habits, they are rewarded with an environment that fits the new system and makes them efficient.

In reality, a redesign that is meant to drive a change might also produce the opposite effect. Without a proper strategy, the new architecture can be seen by the users as the symbol of a frustrating change and reject it altogether, regardless of how well it works.

At the heart of this strategy: the user perception.

When designing for change, it is not enough to define the new mental model that the organisation intents to support. You also need to design the transition to the new system, including the emotional path into accepting the new environment.

This talk will present how my team designed a school platform that failed, not because of its architecture, but because of how the users perceived it. We will explore how information architecture, mental models and emotional design can be integrated into a strategy, in order to make users accept the redesign that will drive the organisational change.

 

Clément Génin

Clément Génin worked in translation and quality assurance before getting bitten by the usability bug and starting a career in UX. He now works in Ghent as a UX architect for the digital agency AUSY Belgium, where he is involved on projects of all sizes and shapes, especially for the public sector (from education to tourism, from city councils to the European Commission). When he is not at his whiteboard helping his clients put their users at the centre of their digital projects, he organises workshops around user experience for his Meetup group, UX Ghent.

Scheduled on

 
17:00 - 17:45
17:55 - 18:45
Lightning Talks
 
19:00 - 00:00
Thursday evening social event (details to be announced)
 
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org